GM plans to launch eyes-off driving, Google AI and other new in-vehicle tech by 2028 - CNBC
Original story by: CNBC
Last updated: Oct 22, 2025
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- Context: General Motors has unveiled a series of new software initiatives for its vehicles over the next three years, aiming to transform cars into intelligent assistants. Key announcements include an AI assistant from Google and an advanced driver-assistance system enabling hands-free, eyes-off driving under certain conditions. These developments signal a new era of mobility for the automaker, building upon recent progress in software and services revenue.
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- Detailed Summary:
- AI Integration: GM will integrate Google's conversational Gemini AI into its vehicles starting next year, allowing for natural voice interactions. The company also plans to develop its own custom AI technology in the future.
- Advanced Driver Assistance: A new driver-assistance system is slated for release in 2028, starting with the Cadillac Escalade IQ. This system will enable hands-free and eyes-off driving in specific circumstances, utilizing lidar technology for enhanced environmental perception.
- Centralized Computing: GM is developing a new centralized computing platform, scheduled to debut with the Escalade IQ in 2028, to enhance vehicle capabilities.
- Other Initiatives: The automaker also announced increased use of collaborative robots (cobots) and expansion of its GM Energy business products.
- Business Strategy: These announcements are part of GM's "GM Forward" event, focusing on turning vehicles into intelligent assistants. While specific revenue projections were not disclosed, GM's CFO has indicated that revenue plans are largely on track, with significant growth in software and services revenue recognized to date.
- Contrast with Past Efforts: GM's executives emphasized that these new initiatives are tangible products entering the market soon, differentiating them from previous, less successful ventures, such as the discontinued "Ultra Cruise" system and the folded Cruise robotaxi business.
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