IKEA’s miniature phone bed could be the endgame digital detox you deserve

Original story by: Yanko Design Last updated: Oct 22, 2025

Context: The article discusses the negative impact of smartphone screen time, particularly "doom scrolling" before bed, on sleep patterns due to blue light emission. IKEA's UAE division has launched a campaign to address this issue by gamifying good sleep habits.
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Detailed Summary:
- Excessive smartphone use before bed, often referred to as "doom scrolling," disrupts sleep by emitting blue light that interferes with the body's natural circadian rhythm.
- IKEA, through its "Phone Sleep Collection" in the UAE, aims to encourage healthier sleep habits.
- The campaign involves participants purchasing items from IKEA's Complete Sleep range for at least 750 AED.
- In return, they receive a miniature "phone bed" designed to encourage putting the device away.
- This phone bed contains an NFC chip that, when used with the IKEA app, tracks sleep duration for seven consecutive nights.
- Participants who achieve at least seven hours of sleep for seven consecutive days are rewarded with a $27 shopping voucher.
- The campaign emphasizes that sleep is a vital but often overlooked aspect of well-being, and small changes can lead to positive outcomes.
- The miniature phone bed is designed to be assembled like other IKEA furniture, with the act of assembly intended to encourage users to place their phones on it.
- This initiative represents a gamified approach to digital detox and promotes a more restful nightly routine.
- The campaign is currently exclusive to the UAE.