Why Beyond Meat stock is up about 600% in 3 days
Original story by: Yahoo Entertainment
Last updated: Oct 22, 2025
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- Context: Beyond Meat (BYND) is experiencing a significant surge in its stock price, driven by meme stock interest rather than strong business fundamentals. This rally follows recent news of increased product availability at Walmart and its inclusion in a meme stock ETF.
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- Detailed Summary:
- Beyond Meat shares have risen dramatically, by nearly 600% in three trading sessions, with further gains expected.
- The surge is attributed to two primary catalysts: the expansion of "Beyond Burger 6-pack" and "Beyond Chicken Pieces" availability to 2,000 Walmart stores, and the stock's addition to the Roundhill Meme Stock ETF (MEME).
- This trading activity occurs amidst financial difficulties for the company, which was once valued at $14 billion and is now worth around $1.4 billion.
- Recently, Beyond Meat announced a debt swap deal to reduce its debt by approximately $800 million, involving issuing up to 326 million shares, which will dilute existing shareholders.
- Second quarter sales declined by 19.6% year-over-year to $75 million, attributed to decreased volume and weak demand at both retail and fast-food locations. The company reported an operating loss of $34.9 million.
- Beyond Meat has implemented cost-cutting measures, including two rounds of layoffs in 2024 affecting 6% of its workforce, in an effort to stabilize its operations and achieve positive EBITDA by the second half of 2026.
- The company's strategy is shifting towards cost reduction, rebuilding distribution, and focusing innovation on protein, fiber, and cleaner product labels, while addressing its balance sheet.
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